Think like a Rebel, ride like an angel.
Together with the company management, we created a complete solution where identity, feeling and choice of material went hand-in-hand with the product. It was about reaching the right target groups, finding the right product properties for the user, identifying networks and marketing channels, producing web and social media, PR (incl. Channel selection), printed materials and small trade shows / Swedish fairs.
For the project, we also developed interfaces and shells for the sellers’ iPads, merchandise and e-store to support and develop the brand.
The company established itself in 2012 in both England and Germany. In different periods of time, Anzelius had the role of Marketing Manager and CEO.