I have my professional roots in the Swedish market for technical information – with projects for the defense industry (Bofors, FMV, Hägglunds), but also for the bank sector, Hasselblad and SOS-Alarm (not described here). Moving from the information sector to sales and marketing during the 90:s, but having some things clear in mind:
- The benefit of making communication work (not only be good looking)
- The importance of have all market channels ”playing the same tune”
- Content is King (or in some cases, your service is)
- Your brand needs to bee true to the company, inside and out (It´s not always the market that needs your branding, it might be to get the next employe)
Today I mostly work within projects for marketing and branding, using the device ”marketing with all senses” and trying to use the broad set of skills that i have put together during the years.
This site is for now my resume and ”look-book” and will be continuously developed in order to support my projects and customers.