I have my professional roots in the Swedish market for technical information – with projects for the defense industry (Bofors, FMV, Hägglunds), but also for the banking sector, Hasselblad and SOS-Alarm (not described here). I moved from the information sector to sales and marketing during the 90’s, but having some things clear in mind:
- The benefit of making communication work (not only be good looking)
- The importance of having all market channels “playing the same tune”
- Content is King (or in some cases, your service is)
- Your brand needs to be true to the company, inside and out (It’s not always the market that needs your branding, it might be to get the next employee)
Today I mostly work within projects for marketing and branding, using the motto “marketing with all senses” and trying to use the broad set of skills that I have put together during the years.
For now, this site is my resume and “look-book” and will be continuously developed in order to support my projects and customers.